Offer: 2502 [VN]-Mobifone, Vinaphone, Viettel-unlockcontent-G
Traffic source: Adsterra
ROI of the funnel: 142%
Here is a case from our media buying team that tests offers and finds working approaches.
we started with a pre-lander. It gave a nice CTR, but with the number of clicks (7.5k) the campaign didn’t give any money. With the second campaign we reworked the pre-lander and got a funnel with ROI 22%.
to test all possible approaches. We also launched a campaign with no pre-lander and it was the one that gave us 142% ROI.