inDrivercase
Client:inDriver — is an international service for passenger transportation working on a decentralized model. All terms of the ride are determined by an agreement between the driver and the passenger.
inDriver mobile app is available for both Androids and iOS. The service has had 150 mln installs in 45 countries. inDriver is in the top-3 biggest ride sharing services of the world according to the findings of Sensor Tower.
The goals of the ad campaign
- [goal]Increase the number of installs and registrations
- [goal]Increase the number of orders through the app
- [goal]Make the brand more widespread in Colombia, Mexico, Chile, Peru and El Salvador
!Certain demands for types of traffic
- [70%]of app installs should end with a registration on the service
- [30%]of registrations should end with the target action - order
For the ad campaign
- [Sources]facebook, instagram, ad-networks
- [Age]people aged 23 to 55
- [geo]colombia, mexico, chile, peru, el salvador
- [language]spanish
- [Flow]inDriver rides are cheaper
creatives
- that converted well
-
CR 7.2%comparison with the services of other aggregators
-
CR 6.1%screenshots with prices
-
CR 6.4%attention to details, reward system
-
CR 5%call-to-action
- not converted...
-
CR growth
growth from registrations in the app throughout the whole period of the traffic campaign
Campaign results
- >200k installs
- >146k installs target
- >146k cr registration
- >480k clients trip
- >270k drivers trip